ABOUT

With an experienced leadership team, seasoned account directors, writers, editors, meeting planners, designers, and eLearning specialists, Terranova will deliver high-quality content in an efficient manner.

In a career spanning over 25 years, Lisa has demonstrated a true vocation for medical education.  A physiologist by training with over 6 years of experience in clinical hematology, Lisa began her career teaching biology as an Assistant Professor at Marymount Manhattan College in New York.  Based on her agency experience in publication planning, continuing education, sales training, and promotional education, Lisa and her partners launched PharmAdura, LLC (currently Paradigm Medical Communications), in 2003—growing the award-winning CME unit and taking the company through accreditation. With a move to the West Coast in 2007, Lisa subsequently joined Quest MedEd, LLC, an innovative company focusing on high-quality eLearning activities, primarily in the field of hematology/oncology.  Capitalizing on that experience, Lisa launched Terranova in the fall of 2009, and the company has enjoyed delivering a variety of educational initiatives in live, print, and web-based formats. A recipient of 2 Alliance for Continuing Medical Education Awards, Lisa brings passion, creativity, attention to detail, and meticulous science to each continuing education activity she is engaged in.

Tom is a leading expert in the field of business transformation for companies engaged in the growth or creative stage of their life cycle. He has worked with countless companies, from those on the Fortune 500 to relative unknowns and start-ups as well.

Prior to joining the Terranova Medica team in late 2009, Tom had been a serial entrepreneur. With an educational background in information and computer science, economics, and philosophy, Tom founded Information Works, an Information Design and Development company, in 1996. Based on his experience delivering solutions that offered captivating designs coupled with tangible sales and marketing results, Tom founded the highly successful Elite Products Group in early 1999. It was at Elite Products Group that Tom helped pioneer the comprehensive online traffic and sales analysis system that allowed Elite to become one of the most coveted online distribution channels of the early 2000s. 

Most recently, he had redefined business transformation by establishing Fluidity Partners, which works with growing businesses to leverage ideas and solutions across the areas of business development, design services, sales consulting, and marketing and strategic analysis.

Tom’s understanding of business far surpasses that of a typical director. He truly understands what it takes to start, grow, and maintain successful companies and brings those strengths to Terranova as a whole, as well as each initiative he is involved in.